When you use 89ef — whether you're depositing with JazzCash, playing a live casino table or checking your sports bet on the app — your personal data is involved. This Privacy Policy explains exactly what information we collect, why we collect it, how it's stored, who it's shared with and what rights you have over it. We've written it to be straightforward, not buried in legal jargon.
Six key privacy principles that shape how 89ef handles your information. The full details are in the policy below.
89ef does not sell your personal information to advertisers, data brokers or any other third party for commercial use. Your data is used only to operate your account, process payments and improve your experience on the platform.
We collect personal data that's necessary to run a gaming platform — registration details, payment information, gaming activity, device data and support interactions. We don't collect data we don't have a clear reason to hold.
All data stored by 89ef is protected using industry-standard security measures including encryption at rest and in transit. Access to personal data is restricted to team members who need it to carry out their role on the platform.
You have the right to ask what personal data 89ef holds about you, to request a copy of it and to ask for corrections if anything is inaccurate. Contact support through the in-app chat to make a data access request.
Data is only shared with service providers who help us run the platform — payment processors like JazzCash and Easypaisa, game providers, identity verification services and hosting infrastructure. Each is bound by data handling agreements.
If you close your 89ef account and want your personal data removed, you can request deletion through support. Some data may be retained for a period where required by financial regulation or for fraud investigation purposes.
This Privacy Policy describes how 89ef collects, uses, stores and protects the personal information of users who register and interact with the platform. It applies to all services offered by 89ef including the website, the mobile application, the casino and live games section, the sports book, the deposit and withdrawal system and the customer support function.
By creating an account on 89ef, you confirm that you have read this Privacy Policy and that you consent to the collection and use of your personal data as described here. If you are not comfortable with how your data is handled, please do not register or continue to use the platform.
89ef is committed to handling your personal data with care. The platform operates in Pakistan and its primary user base consists of Pakistani players who deposit and withdraw in PKR using local payment methods. This policy reflects the realities of operating a digital payments-enabled gaming platform for that user base.
Plain language commitment: This policy is written to be understood by regular users, not just lawyers. If any section is unclear, contact support through the in-app chat and we'll explain what it means in practice for your account.
89ef collects personal data from you directly when you register, when you use the platform and when you contact support. We also collect certain technical data automatically when you access the platform. The categories of data we collect include:
| Data Category | Examples | Collected When |
|---|---|---|
| Registration Data | Full name, date of birth, email address, mobile number | Account creation |
| Identity Verification | CNIC or passport details, proof of address documents | On request for withdrawals |
| Payment Data | JazzCash / Easypaisa / Raast account references, bank account details, transaction records | Deposit & withdrawal activity |
| Gaming Activity | Game history, bets placed, wins and losses, bonus usage | While using games |
| Technical / Device Data | IP address, device type, operating system, browser, session timestamps | Automatically on each session |
| Communications | Support chat records, emails, feedback submissions | When contacting support |
We do not collect sensitive categories of personal data such as health information, religious beliefs or biometric data. The data we collect is limited to what's needed to operate an online gaming platform and process financial transactions in PKR.
Every piece of data 89ef collects has a specific purpose. We don't hold data we don't need. The primary reasons for collecting and processing personal data are:
Given that 89ef processes real-money transactions in PKR, payment data is handled with particular care. When you make a deposit using JazzCash, Easypaisa, Raast or a bank transfer, the transaction reference and associated account identifier are recorded in your account history. This is necessary to reconcile deposits, resolve payment disputes and process withdrawals back to the correct account.
For card payments, your full card number is never stored on 89ef servers. Card transactions are processed through a PCI-DSS compliant payment gateway. The gateway tokenises your card details — meaning that even during the transaction, only a token reference is stored on our system, not the raw card number.
Transaction records — including deposit amounts, withdrawal amounts, dates and payment method references — are retained for financial record-keeping purposes. The retention period for financial transaction data may extend beyond your active account period in order to comply with standard financial record requirements.
Important: 89ef will never ask you for your JazzCash PIN, Easypaisa password or online banking password by any means — not through support chat, email or phone. If anyone claiming to be from 89ef asks for this information, do not share it and report it through the in-app chat immediately.
89ef does not sell personal data. We do share certain data with third-party service providers who help us operate the platform. All third parties who receive data from 89ef are bound by data handling agreements that restrict how they can use the data and require them to keep it secure.
The categories of third parties we share data with include:
In some circumstances, 89ef may be required to disclose personal data to authorities in response to a lawful request — for example, in connection with a fraud investigation or other legal process. We will only do this where required to do so and will not voluntarily disclose data beyond what is required.
No advertising data sales: We do not share your data with advertisers or marketing platforms. We may send you promotional communications about 89ef offers via the contact details on your account, but you can opt out of these through your account notification settings.
The 89ef website and mobile app use cookies and similar technologies to support platform functionality, maintain your login session and gather analytics data. The types of tracking technology used include:
You can manage cookie preferences through your browser settings. Disabling non-essential cookies will not prevent you from using 89ef but may affect how certain personalisation features behave. Essential cookies cannot be disabled as they are required for the platform to function.
89ef uses multiple layers of technical and organisational security to protect your personal data from unauthorised access, loss or disclosure.
While we take substantial steps to protect your data, no online system is 100% immune to security risks. Players are encouraged to use a strong unique password, enable 2FA on their account and report any suspicious activity through the in-app support chat immediately.
If you suspect a security issue: If you believe your 89ef account has been accessed by someone else, change your password immediately and contact support through the in-app chat. Do not wait — report it as soon as you notice anything unusual.
89ef retains personal data for as long as your account is active and for a defined period after account closure. The exact retention period varies by data type:
Data that is no longer required for any legitimate purpose is deleted or anonymised. You can request information about the specific retention period applicable to your data by contacting support.
As a user of 89ef you have the following rights in relation to your personal data. To exercise any of these rights, contact support through the in-app live chat or by email:
89ef will acknowledge data rights requests and aim to resolve them within a reasonable period. Certain requests — particularly deletion requests — may be subject to identity verification before they are processed to ensure we're acting on the instructions of the actual account holder and not a third party.
89ef is strictly an 18+ platform. We do not knowingly collect personal data from individuals under 18 years of age. If we become aware that an account has been created by a person under 18, that account will be closed immediately and any associated data will be deleted, except where financial records must be retained as described in Section 8.
If you are a parent or guardian and believe a person under 18 has registered on 89ef, contact support through the in-app chat immediately. Provide the account username or registered mobile number if available and we will investigate and take action promptly.
89ef may update this Privacy Policy from time to time to reflect changes in how we operate, changes in the services we provide or changes in applicable standards. The updated date at the top of the page will reflect when the policy was last changed.
For significant changes that affect how your data is used, 89ef will use reasonable efforts to notify registered users via in-app notification or email before the changes take effect. Continued use of the platform after a Privacy Policy update constitutes acceptance of the updated policy.
We recommend reviewing this page periodically. If you have questions about any specific change, contact support before continuing to use the platform.
If you have any questions about this Privacy Policy, want to exercise your data rights, have concerns about how your information has been handled, or want to report a potential security issue related to your personal data, contact the 89ef support team:
We take privacy queries seriously and aim to respond to all requests within a reasonable timeframe. For formal data access or deletion requests, please confirm your identity when making contact so we can process your request securely.
This Privacy Policy was last updated in 2026. It forms part of the 89ef user agreement alongside the Terms and Conditions. By using the platform, you confirm you have read and understood both documents.